The CW TV
The CW Television Network is a television channel based in US and was launched during 2006-07 TV season. The CW is a joint venture of Time Warner’s Warner Bros and CBS Corporation. The name “CW” is extracted from 1st letter of the 2 corporations (CBS and Warner Bros). The channel presently airs programs six days a week. During weekday from Monday to Friday, the programs are presented in afternoons and evenings (primetime) and children’s programs are showed on Saturday morning. The channel has a series of shows which appeal to women eighteen to thirty four years old according to Dawn Ostroff, the President of Entertainment.
The CW was launched formally on September 20, 2006 and the first show was America’s next top model which is a 2 hour season premiere. Earlier UPN and WB were the two networks that were popular and these two networks were shut down and their executives announced to join together for a single network on Jan 24, 2006 The CW channel targets its programs primarily towards younger audience. The CW is the 5th major broadcast network. The CW channel does not provide sports or new programs to their affiliate. But the affiliates broadcast local sports and news especially CW stations air Daily buzz, a morning show based on Orlando. The channel also has a website www.cwtw.com which was launched on September 11, 2006. The CW4Kids has many links and features lot of information about CW shows.
The CW was launched with a special premiere party from Entertainment Tonight, which was a production of CBS Corporation at Warner Bros studio on September 18, Burbank. The channel aired many season finals for the rest of week including Gilmore Girl’s, 7th heaven, Smack Down!, America’s Next Top Model and lot more. When the show America’s Next Top Model was launched in 2006 September, the CW scored a 3.4/5 with ratings as 3.6/6 and 3.1/5. The 2nd week of the channel showed all season premiers except Veronica Mars which was debuted in 3rd season on 3rd October 2006.
WWE Friday Night Smack Down was the most famous show which was stopped after September 2008. The CW then confirmed that it will not broadcast WWE programs since the target audiences are mostly eighteen to thirty four year old women. The CW has very good Friday ratings since its debut every week and has outsmarted the MyNetwork TV overall.